Top 5 Books for Those Who Frequently Interact with Clients

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Clients are the key asset of any company, production, corporation. They bring in revenue and help the business develop faster. The better you manage to build relationships with customers, the more likely it is that the client will return to you again. You can learn about what customer focus is and how to identify user needs from the free online course " Customer Focus ". The training will take only 80 minutes, and practical exercises will help you quickly understand the topic. We have also put together a selection of useful books that will help deepen your knowledge.


"Customer Centricity" by Peter Fader, Sarah Thoms
Customer centricity is a technique that can be used to build long-term relationships with a client and generate stable revenue. In the book, the authors describe in detail a marketing strategy that is built around the consumer. The idea behind this approach is simple: the better you know your buyer and can anticipate their needs, the stronger your relationship with them will be.

"Client Energy" Evgeny Shchepin
Evgeny Shchepin studied more than 40 companies — from small firms to the Yandex.Taxi corporation. Based on his research, he explained what customer energy is and how to use it correctly. How social media marketing service to stop avoiding complaints and use them for the benefit of the company, how to fight consumer terrorism, how to create a good company that will be sincerely recommended.

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"The route is built!" Ilya Balakhnin
In the process of interaction with the company, different clients go through almost the same path - from getting to know the product to making a deal. This path can be tracked and weak points in it can be improved, for example, increasing the speed of responses to requests, asking for feedback and making sure the buyer is satisfied. The author claims that you will spend only a couple of hours on developing the map, after which you will never lose clients again.

"Briefly. Clear. Simple" Alan Siegel, Eileen Etzkorn
The easier it is for a customer to buy your product, the more willingly they will buy it. This book is about how a complicated system of purchasing a product takes time and undermines the buyer's trust. It does not matter whether it is an order in an online store or getting a loan from a bank. The author advises to review the company's work system and put the client at the forefront, so as not to lose him halfway.

"Experience Design" by Robert Rossman, Matthew Duerden
Impressions are what a person gets when they buy a product or service. If a customer is happy, they are more likely to bring friends with them. Robert Rossman and Matthew Durden describe in their book how to artificially create positive impressions of a customer and work through negative emotions.