Well as From Both Sets of Webmaster Tools Bing and Google. You Can Cross Reference That With Current Rankings to See Where You Might Be Able to Score Some Quick Wins. For a New Site Set Up Accounts on Googles Webmaster Tools as Well as Bings. These Will Come in Handy Down the Road for More Keyword Data Link Data and Site Health Reviews. Weve Talked About Local Seo Keyword Research via Ppc Before and on Top of That or in Lieu of That if the Client Isnt Interested You Can Get Some Local and a Bunch of Broader Keywords From Tools Like Adwords Keyword Tool Seobook Keyword Tool Ad Intelligence Yahoo.
Clues Google Trends Google Insights Bings Keyword Tool Research Tools You Can You a Couple of Free Tools to Help Generate and Populate Local Keywords Seobook Keyword Phrase Generator Minutesite.coms Local Keyword Generator The Second Tool Combines Search Terms With Local Modifiers Italy Telegram Number Data in a Given Radius of the Area You Select. If You Find Local Volume Lacking I Suggest the Following Steps Start With the Targeted Towns or Towns Name Andor Zip Codes as Modifiers Move Up to a Bigger Nearby Town or County if Needed If Volume is Still Sparse Move Up to State Level Keyword.
Modifiers Couple Those Bits of Research With What the Nonlocally Modified Results Show to See if You Can Find Overlapping Relationships Between Core Keywords Medical Insurance Versus Health Insurance or Car Insurance Versus Auto Insurance Etc Move Into Google Trends and Insights to Further Qualify the Broader Keywords by Region and State If No Clear Winner Emerges Err on the Side of Where the Broader Volume is Site Architecture and Content Quite a Few Local Sites Are Going to Be Your Brochurestyle Sites. Site Structure Can Vary Quite a Bit Depending on the Size and Scope of the Site. Since Most Local Sites.