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It would seem that the Private Label sales scheme is incredibly simple: buy cheaper - brand - sell on Amazon with a 2-3-5 times markup. But each stage is associated with many difficulties and pitfalls.
Read the article to the end, we will try to protect you from mistakes and answer the most popular questions related to starting a business.
Step-by-Step Plan for Launching Amazon Private Label
1. Find a competitive, in-demand product. Read more about choosing on page seo service a niche on Amazon in the previous publication.
In short: it is not necessary to look for a unique product, focus on quality and low purchase price. Choose the categories that you understand or are interested in understanding, the niche should be close and interesting to you. Be sure to analyze demand and competitors, read reviews of TOP products to level out other people's mistakes.
2. Order samples and test. Do not buy large quantities at once, do not ignore the importance of quality control - this is one of the decisive factors for your future success. Only after you have tested the samples and made a list of improvements, you can conclude a contract with the supplier.
3. Registration on the Amazon platform and production of the first batches of goods. The decisive stages that can be organized in parallel. It is at this point that newcomers make global mistakes, which we will discuss below.
4. Receiving the goods from the supplier and branding them. The Private Label model assumes that your goods will be recognizable, so at this stage, work on the visual style:
logo;
corporate colors and fonts;
packaging design;
design of gifts for the order (if your concept includes this), etc.
5. Delivery of goods to Amazon warehouses if you work under the FBA scheme or to your own or rented warehouse (FBM model).
6. Launching sales: filling out product cards, setting up tools, marketing.
7. Scaling and development: replenishment of the assortment, search for new suppliers, analysis of trade and financial indicators. Unfortunately, business on the trading platform assumes constant involvement in processes. Therefore, many owners prefer to outsource management.
What difficulties may arise when registering a Private Label?
Amazon has a fairly transparent Selling Policies . However, the rules are constantly changing and being supplemented, so it is extremely important to "keep your finger on the pulse" and pay attention to the nuances. For violating even an insignificant, in your opinion, point, it is easy to fall under automatic blocking.
After automatic blocking, it is extremely difficult to restore the "trust" of the administration and buyers. And in 99% of cases, it costs more than the services of specialized companies for proper initial registration and verification of the account.
The registration itself takes place in 3 stages:
1. Preparation of a package of documents (credit card, identification documents, tax information, etc.) 2. Account
registration . 3. Data
verification .
The bulk of problems arise due to special requirements for submitting documents. And often it takes a lot of time for beginners to figure out where, to whom and in what form to send the data.
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發表於 2024-11-10 11:45:04