Marketing in Dentistry: How to Attract Patients in 2023

tasnuba12312543

Marketing in dentistry plays an important role in attracting new patients and the development of the clinic. In today’s digital world, competition in the dental services market is high, and to attract the most profitable cases, it is necessary to have a high-quality marketing strategy. In this article, we will look at effective marketing strategies that will help dental clinics attract more patients in 2023.
Expanding online presence through platforms and social networks
Improving the web presence o shopify website design f a dental clinic is one of the key steps to attract new patients. One of the first steps in this direction is to place on popular sites such as Yandex Maps, 2GIS, Facebook, Google Maps, Zoon, ProDoctorov, etc. It is very important to follow your page on these sites and make topical information on them about contacts, working hours, as well as links to the official website and social networks of the clinic. You can also add photos and respond to patient reviews, which will help improve the reputation of the clinic and attract new patients.
It is important to understand that active participation in social networks is also an effective marketing strategy for dental clinics. Instagram* is one of the most popular social media, and marketing there can be especially useful to attract patients. Creating a clinic account will allow you to share useful information about dentistry, offer tips for dental care, publish impressive photos of the results of treatment and demonstrate your expertise. You can also use Instagram* features such as Stories and Live to establish personal contact with your audience and answer their questions. Don’t forget that it’s important to regularly update the content and interact with subscribers to keep your clinic interested in your clinic.

*Social networks of Instagram and Facebook are banned in Russia. By the court decision, Meta was recognized as an extremist organization in the territory of the Russian Federation.
Targeted marketing and retargeting
Targeted marketing is a strategy aimed at attracting a specific audience that may be interested in the dental services of your clinic. You can identify your target audience based on factors such as age, gender, location, and interests. You can then use targeted marketing in social media advertising campaigns to reach that audience. For example, you can customize Facebook ads only to show it to people of a certain age and locations who show interest in dental services.




Retargeting is a marketing strategy that allows you to reach people who have already shown interest in your clinic or have visited your site. For example, if a person has visited your site but hasn’t started writing, you can use retargeting ads to remind him of your clinic and encourage them to act. Retargeting can be used both in advertising campaigns in social networks and using tools such as Yandex Direct.