That offer needs to be relevant

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Do you know what a lead is ? He is a person who, in some way, has an interest in your institution and has the potential to become a student . It is very important to generate leads to improve the acquisition of new students for your institution. These people are already curious and you can take advantage of it to direct them through the education funnel until the much desired moment of enrollment. There are some important elements that you need to know in order to generate leads for your institution.


These are: Landing Pages It is simply a web page, also known as USA WhatsApp Number Data a landing page, on which the visitor arrives with a specific purpose. The main objective of the landing page is the generation of leads and obtaining information from users through mandatory forms in exchange for delivering quality material, thus achieving the conversion of a visitor into a lead. Forms  Mainly present on landing pages, forms are a series of fields to be filled out by users name, email, position, company in order to collect their information to make them an offer. Offer It can be the content or some other valuable material that your institution offers.





To access it, the user needs to complete the form and click on the download CTA. That offer needs to be relevant for the visitor to share their information in exchange for that material. Call-To-Action CTA An attractive visual or textual call to lead the visitor to take an action. The CTA can be a small image, button or message that invites you to download an e-book, for example. What to do with the generated leads? As we mentioned before, generating leads is important to increase the chances of converting them into students at your institution .