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Two captivating minutes where, in a domino effect, the parts and other components of the Accord parade until reaching the finished model. Without a doubt, one of the most creative advertising campaigns in history.5. Pepsi vs Coca Cola: “Vending Machine” marketing approach to its long-time rival, Coca-Cola. One of the examples of successful campaigns that plays on the border between mischief and innocence, represented by a child.6. Budweiser: “ Wassup”This advertisement was launched in 1999 and won several international awards, including the.
Grand Clio Award for Advertising and Grand Prix at Cannes. The short was Chinese Thailand Phone Number List written and directed by Charles Stone III, who also appears in the film with his real childhood friends. This ad made the phrase “Whassup?” into a symbol of friendship and an icon , so much so that this famous advertising campaign was reissued with grandmothers, with birds and again, in 2016, with its original protagonists.7. Dove: “ Real Beauty” The Dove Campaign for Real Beauty was launched by Unilever in 2004 delivering a different concept of beauty.
The leitmotif of the campaign was research that revealed that only 2% of women saw themselves as beautiful. From here Dove chose to make its advertisements with real women/beauties who show the signs of aging and the shapes of the authentic body with its "imperfections" that, in reality, are not, but do not meet the beauty standards that the industry has imposed for decades. Without a doubt, one of the best awareness advertising campaigns.8. Mazda: “I hate my boss” If we talk about successful advertising campaigns in Latin America, we have to mention the advertising for Mazda's BT-50, the first in Colombia that was launched online.
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發表於 2024-3-11 14:01:07